Social recruiting is a growing trend and many employers look for candidates across different social media platforms. There are several benefits of recruiting on social media. It supports communication on a personal level between employers and candidates. You can reach out to a wider talent pool by posting on social media and your followers and employees can also share and repost. It’s a good way to build online recognition and get your brand’s personality across.
The three most popular platforms for social recruiting are LinkedIn, Facebook, and Twitter but there are also sites dedicated to specific industries. It’s important to find the best platform for your business so you can find the right person for the job. Here are a few tips for social recruiting in 2021.
Consider Using Akkencloud’s Inbound Talent Marketing
Just like Inbound Marketing is a powerful strategy to drive targeted traffic to your website, AkkenCloud’s Inbound Talent Marketing allows users and agencies to improve brand awareness, leverage social media to reach the target audience, and convert site visitors into leads. This visibility will lead to increased discoverability by potential prospects via search engines and social media sites. Use YOUR own website, job posts, and content to turn visitors into leads and generate more revenue than ever.
Share Plenty of Information About Your Company
Creating accounts on social media gives you the opportunity to share plenty of information about your company. You can add posts about specific jobs or recruitment campaigns that include a link back to your official business page so that potential candidates can get a feel for your company. Include engaging visual content such as photos of your staff and videos.
You could also add employee, client, or candidate testimonials with positive comments about your business. If you hold any events or get involved in the local community, for example, post about these on social media. This information will help give candidates an understanding of your company culture and whether they’re the right fit. In turn, you can also look at their social media profiles.
Boost Your Presence on LinkedIn
LinkedIn had 740 million active users last year, so it’s a good place to start. If you boost your presence on LinkedIn you’ll be able to reach out to a very wide talent pool. Keep your LinkedIn page regularly updated and optimize it for search results. You need to include a compelling “About Us” page, a striking profile picture that represents your brand, and showcase pages about your products or services. Optimize content for written keywords that candidates may search. You can also make the most of great features such as LinkedIn Career Pages. It’s also possible to track your recruitment analytics to improve your hiring process.
Take Advantage of Facebook Ads
Recently those in the industry have definitely witnessed the rise of Facebook recruitment. Many businesses leverage Facebook ads for their recruitment campaigns. There are numerous benefits of advertising on Facebook. First of all, the targeting features are exemplary, you won’t be able to create a more personalized campaign hardly anywhere else. You can choose who to advertise to according to the specific needs of your business. Facebook also has a specific “jobs” tab where employers can post about available roles with more information about the company. It’s completely free to post here but if you would like to further promote the role and company using Facebook ads, you will need to pay a small fee.
Consider Social Recruiting on Twitter
Twitter is also popular for social recruiting. News spreads quickly on this platform so you can get the word out about your job postings. The most effective Twitter job ads tend to be short and snappy with an appealing image to accompany the copy. You can then add a link to your official recruitment page with a compelling call to action. Potential candidates will then be enticed to find out more information about the role. Twitter will show people relevant ads based on how they will interact with them, so it’s important to create a targeted campaign. Here are a few more tips on how to use social recruiting via Twitter.
Encourage Followers and Employees to Share Posts
The great thing about social recruiting is that you can turn your followers and employees into ambassadors for your business. Encourage employees to share posts about recruitment and company news so that you build a wider following. Your current followers are also likely to post job ads to potential candidates in a similar demographic, so this could also help extend your reach. You can get your employees and followers working for you especially if they have viable candidates in their networks. It’s also a good way to build trust by using an honest representative of the company.
If your business isn’t already advertising on social media, it’s time to look into the potential benefits. You could reach out to more suitable candidates.