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Fahad Sharif – CEO of Alecto Media Shares Tips to Use Memes as a Digital Marketing Tool

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Breaking the monotony of usual digital marketing tactics, meme marketing has garnered a lot of popularity over the last few years with its wit and humor. There is no definite formula to what exactly works when it comes to marketing, but sticking to the trends has always seemed to work out for brands.

Fahad Sharif, the founder, and CEO of Alecto Media LLC, a UK-based digital marketing agency, has well understood the emergence of adding a fun element in the marketing techniques of businesses, and needless to say, his clients are getting largely benefitted from his astute nature.

The 22-year-old young entrepreneur who hails from Karachi, Pakistan is the owner of multiple successful ventures and possessor of a business-mind. With his presence of mind and entrepreneurial intellect, he has made businesses achieve heights in their growth with his digital marketing agency, Alecto Media.

With the ever-increasing fame of memes, businesses have adapted sarcasm and humor as their new language for promotional activities. It has come across as a solid way to boost engagement and attracting potential leads.

Digital Marketing Agencies are also welcoming memes with open arms to provide their client with the best possible marketing approach and Fahad Sharif, being a serial entrepreneur himself, is well-aware of using memes to their maximum potential.

The same business insights and entrepreneurial spirit that drove Fahad Sharif to create a successful business of his own are offered to his clients when it comes to giving their business maximum exposure.

As an owner of a digital marketing agency, Fahad Sharif believes that the need for marketing for any business or brand is impossible to overlook whether you’re working for a product-based industry or service-based industry.

When it comes to predicting trends, Sharif with his business wit has also sensed that people are now expecting brands to include a fun element in their advertisements and promotional activities and the best way to achieve that is definitely via memes.

Now, you may be wondering, why memes are such a powerful tool for businesses, to answer that, Fahad Sharif explains that in this digital world of modern times, everybody spends a significant amount of time on their phones regardless of their age. While scrolling through the social media platforms, memes will be the first thing that you will see.

With that kind of exposure, imagine what wonders you can do for your brand. Fahad further explains that when you incorporate your brand name or promotional material in a meme naturally, it is not only going to increase the engagement but will make your brand more attractive to others which are going to give you an upper hand on your competition.

Fahad also believes that the popularity of memes is not restricted to a specific social media platform, therefore it really doesn’t matter what kind of social media platform is preferable to you because memes have found their way on all it. It wouldn’t be wrong to say that, they are currently holding the crown for being the most effective type of content on all mediums.

Now that you are well-aware of the cruciality of memes for your brand, you may want to know more about how you can incorporate them into your marketing strategy. Below Fahad Sharif has listed some crucial aspects of meme marketing that can help you gain more traction for your business.

Determining The Target Audience

By his own experience and the strategies that he follows for driving businesses towards success, Sharif mentioned the important points that sometimes get overlooked by brands. According to him, the first thing that you need to do as a marketer is to determine the marketing objective and target audience for your brand.

Who are you targeting? What are their interests? What kind of content would engage them? These are the questions that you want to ask yourself while shaping your strategy for a target audience. Your memes need to be relevant and relatable to your target group, otherwise, what’s the point?

Play Smart while Curating The Memes

As someone who always thinks on his feet while trying to come up with the best marketing strategies for his clients, Fahad Sharif is well-aware of the importance of following the latest trends.

He believes that hopping on the latest trends has always been a great idea for boosting your marketing campaign but using a popular way in an incorrect way would defy the whole purpose. It could make you lose credibility and will present your brand in the wrong way.

Now that’s the last thing that you want to do because as an aspiring entrepreneur you need all the good marketing that you can get. So in order to avoid such a situation, Fahad Sharif advises people to do their research and only use them when they feel like they have sound knowledge of them.

He is a believer in the famous phrase, ‘any publicity is good publicity but he still alerts brands to stay attentive as we don’t know when something can backfire and hurt your business that is why it is always great to do your research and become familiar with it.

Connect with Potential Customers via Memes

The founder of Alecto Media says, communication is a really important part of doing good business and when you are using digital platforms for promoting your brands, communication is going to play a pivotal role in all of it.

While performing the digital marketing practices for his clients, he takes good care of that and it gives businesses the opportunity to connect with their potential and existing customers and get their feedback so that they can serve them better.

Memes, unsurprisingly also play an important role in this aspect of marketing when you can make them more relatable with your audience and have fun connecting with them in a creative manner.

Final Thoughts

With the ever-lasting popularity of fun and engaging content, people look forward to some light-hearted meme material to get through the day. There are billions of people who use social media platforms and none of them are oblivious to memes, and that directly means a ton of exposure.

After reading all of it, it wouldn’t be wrong to say that memes are here to stay. So it’s high time businesses adopt them in their strategy and use their maximum potential for generating lucrative results.

Now as business owners, you must always have your hands full with never-ending worries concerned with various aspects of running a business. And the kind of research and strategic thinking that goes into creating a marketing campaign, is definitely not a one-man’s job. However, you can leave all your worries to Alecto Media while you enjoy the higher growth of your business.

The agency is been helping brands promote themselves and create a stellar online image for a long time and they ensure you use all the latest trends to always keep you on top. It wouldn’t be wrong to say that brands that are still oblivious to the need of having memes for their business are likely to continue struggling while trying to set their foot in this rapidly changing digital landscape.

Editorial team Account! Bringing you entrepreneurial stories. Flourishive views the world through the eyes of entrepreneurship—ambition, ​empathy, the ​grind. Be inspired by articles curated by Flourishive Contributors.

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The Flourishive Magazine tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience.