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How Prince Omoha Is Redefining Luxury In The Real Estate World



Omoha Nduka John popularly known as “Prince Omoha” is a Nigerian Real estate entrepreneur, investor and a philanthropist. He is the chairman and CEO of Prince Luxury Group, a conglomerate with portfolio in real estate and stock investments and roots in both Nigeria and Hong Kong is redefining the luxurious real estate space in Nigeria.

Prince Omoha ventured into the world of real estate in 2016 and his efforts have been adequately rewarded. He has become popular for his signature luxurious residential homes in Lekki Lagos and elsewhere in Nigeria and beyond. In a little over 5 years, it’s clear that he has carved out a niche for himself in the industry.

Omoha Nduka John also has a philanthropic side which he achieves through the Prince Omoha foundation to support young entrepreneurs and as well the less privileges in Nigeria and Africa

The city of Hong Kong clearly was instrumental to activating his entrepreneurial instinct to venture into luxurious real estate business as he said “The city of Hong Kong really inspired me a lot to get started in the real estate business and it’s a something to be proud of,” armed with a strategic playbook that distinguishes him from the crowd, Prince Omoha is able to differentiate himself by placing Prince Luxury Group on a well-earned high pedestal above competition. In this way, Omoha does not need to exert time or energy with competition, giving him ample room to focus on being the best. This apparently distinguishes him in the marketplace.

Luxury is at the heart of the company’s value proposition and prides itself to deliver top notch luxurious homes that match international quality. In the words of Prince Omoha “That’s why we are called Prince Luxury, because we focus on luxury and comfortability”.

As part of Prince Luxury Group corporate social responsibility projects, 10% of its yearly profit is donated to charity under the Prince Omoha foundation to help and support young entrepreneurs in Africa, as well as the less privileged. This is in contrast to perceived perspective of competition. This clearly shows Prince Luxury Group is ahead of the competition.

Creating a blue ocean strategy in the luxurious real estate sector created a niche market for Prince Luxury Group by bringing together luxury and affordability with world class facilities obtainable in leading cities of the world.

Lessons learnt in his entrepreneurial journey has been vital in shaping Prince Luxury Group business strategy and approaches. Prince Omoha has come to understand the importance of mindset in every business objective, having been mentored by his father and uncle to understand the market dynamics in the Nigerian business environment.

His strategy articulation prowess is second to none, and has developed capabilities to contextualize business ideas, clearly articulate business goals and developing achievable strategies and activities to achieve set goals while mitigating associated business risks.

Editorial team Account! Bringing you entrepreneurial stories. Flourishive views the world through the eyes of entrepreneurship—ambition, ​empathy, the ​grind. Be inspired by articles curated by Flourishive Contributors.

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The Flourishive Magazine tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience.