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LeFoy Grant began Multiple Businesses After Finding Out that the Normal Work Life wasn’t scalable for Growth & Wealth.

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LeFoy Grant is very comfortable in the world of business. Having been a hard worker for most of his life, he has been able to accomplish and grow into numerous different spaces and different businesses and found success in all of them. He shares with us just a few of the things he does now for work and to say that he is a jack of all trades is an understatement!

“I am an events creator/marketer, professional trader, landlord, trucking, media production. My media business is called Broadcast Media Production. I got my masters in Mass Media. I began working during college as a college promotions manager for Rowdy/Arista Records and then became a host of the popular University Vibes Show on WCLK with DJ Drama which broke barriers in terms of coverage, access and interviews. I am now a Member National Academy of Television Arts and Sciences, Board member CAU MMA Alumni Society, Lifetime Member status of  the Clark Atlanta University Alumni Association, Member of Atlanta Urban League of Young Professionals, Member of NATOA, and much more,” LeFoy comments.

LeFoy realized that he wanted more from life than just the normal nine to five offered. Like many of us, he was tired of working endlessly for someone else and knew that he could achieve much more, so he dove into the world of business feet first and it has been incredibly successful. He is an inspiring person who shows just how easy it can be to escape our normal nine to five lifestyle and create something bigger.

“I got into business when I realized I needed to be in control of my time to maximize my potential. I was hired in the Mayor’s Office of Communications 1999-2012. I’ve won several media production awards while working in the mayor’s office prior to becoming self-employed. I’ve created hundreds of successful events in and out of the country. I am just a serial investor overall,” LeFoy states.

However, like many of us, LeFoy has had to rethink his business model since the onset of the pandemic. Many of his businesses have been affected by the various lockdowns, restrictive measures and much more. He has been able to push ahead and continue to do great things due to his tenacity and his love for his businesses.

“The biggest challenge for me regarding Covid-19 was making sure I understood what my customer base was thinking. What they were ready for or not ready for. After that, it was making the necessary pivots or adjustments to get back to business.” Lefoy remarks.

Now, with Covid-19 behind us, LeFoy is on to making his businesses even bigger and better. His goal is to scale up his business and find better techniques to make them operate more efficiently. This is how he plans on spending most of his new year; instead of trying new things, he wants to make what he already has much better.

“My goal is to scale my business growth and operations with more staff and automation systems, to free up more time,” LeFoy says.

To find out more about LeFoy, you can follow him on Instagram here

Editorial team Account! Bringing you entrepreneurial stories. Flourishive views the world through the eyes of entrepreneurship—ambition, ​empathy, the ​grind. Be inspired by articles curated by Flourishive Contributors.

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The Flourishive Magazine tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience.