Connect with us

Stories

Taking the Inside Lane: How to Drive a Startup to Success

Published

on

It begins with an idea. You’re passionate about it, you’ve researched and planned, you believe there’s a market for it, you’re convinced you can succeed…then the real work starts. And that’s where most new businesses fail. In fact, around 60% of start-ups fail in the first 3 years. It’s not always the obvious things, like lack of proper planning, or lack of business acumen. Instead, it’s often surprising things that could have avoided if the person driving the business knew before they started. If they’d only talked to someone who could’ve given them the insight they needed! But fear not – here are three insider tips from Bogdan Stevanovic, serial entrepreneur and founder of digital marketing agency, Aquare, that might just save your new business…

Value the data

According to Bogdan, many new companies fail because they don’t focus on, and properly use, the one thing that can tell them what’s working and what isn’t – data. “Even if it’s just something as simple as reviewing their website analytics”, says Bogdan, “a new business that incorporates data as a core part of their business strategy will have a marked advantage. If they’re doing any kind of sales online, then data needs to be their best friend. I’ve worked with many businesses who had previously wasted huge amounts of money on digital marketing campaigns that simply weren’t converting to sales because they didn’t understand their data.” If you’re not in tune with your data, then there’s an abundance of data-related training courses and platforms out there. Better still, hire an agency that specialises in it.

Fail fast, fail frequently

How many people do you know who say, “I’ve got this great idea for a business”, but never actually start one? Most of the time it’s because they’re afraid of failing. This is the wrong mind-set. Bogdan himself discovered this at a young age: “Some of my earliest projects were complete failures. I figured out quickly that if I didn’t embrace these failures and learn from them I would never be successful. When starting a business, you need to allow yourself to fail. Steve Jobs was pushed out of Apple before he returned years later to turn it into one of the biggest companies on the planet. And Walt Disney was fired from a Newspaper job for ‘not being creative enough’!”

Understand the market

This sounds like an obvious one, but too often entrepreneurs pour all their time into developing and strengthening their company’s value proposition (product, service, or offering) and unique selling point (USP). But Bogdan says, “Rather than just concentrating on what the customer wants, business leaders need to understand and adapt to their competitor’s propositions. When we work with our clients we look for, and keep abreast of, what their competitors are doing online. From search engine optimisation (SEO) to pay-per-click advertising campaigns (PPS) we use that data to make sure that our own clients stay competitive and ahead of customer behaviour patterns.

Whatever your business, if you’re serious about making it a success, any insight you can get from someone who’s done it before you is worth listening to; as any entrepreneur will tell you, there’s no business idea or strategy that’s a ‘sure thing’. Hopefully the tips above will swing the odds a bit more in your favour!

If you’d like to know more about Bogdan’s story, and get more insider tips, check out his blog and website stevanovic.io, or visit aquare.com for info on his full service digital agency.

Editorial team Account! Bringing you entrepreneurial stories. Flourishive views the world through the eyes of entrepreneurship—ambition, ​empathy, the ​grind. Be inspired by articles curated by Flourishive Contributors.

25 Comments

25 Comments

  1. Noelia

    July 1, 2021 at 6:37 am

    naturally like your web site but you have to take a look at
    the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very troublesome
    to tell the truth nevertheless I will surely come again again.

  2. Elliot

    July 4, 2021 at 4:47 am

    Great article.

  3. Keto Lite Keto Pills

    July 4, 2021 at 5:06 am

    I do not even know how I ended up right here,
    but I assumed this post was once good. I don’t know who you are
    but definitely you are going to a famous blogger in case you
    are not already 😉 Cheers!

    Here is my web site :: Keto Lite Keto Pills

  4. EcoCel

    July 4, 2021 at 5:20 am

    Perfectly composed content, Really enjoyed examining.

    Look at my web site :: EcoCel

  5. Eagle CBD Gummies Review

    July 4, 2021 at 5:54 am

    hey there and thank you for your information ? I have certainly picked
    up anything new from right here. I did however expertise some technical issues using this web site, since I experienced to reload the
    web site a lot of times previous to I could get it to load correctly.

    I had been wondering if your web hosting is OK? Not that I am complaining,
    but sluggish loading instances times will sometimes affect your placement in google and can damage your high-quality score if
    ads and marketing with Adwords. Anyway I am adding
    this RSS to my email and can look out for much more of your respective fascinating content.
    Make sure you update this again very soon..

    my homepage … Eagle CBD Gummies Review

  6. Kristina

    July 4, 2021 at 6:46 am

    I simply wanted to thank you once more for this amazing web site you have
    designed here. It’s full of ideas for those who are definitely interested in this specific subject, specifically this very post.
    You’re really all so sweet along with thoughtful of others in addition to the fact that reading your blog posts is a good delight
    with me. And that of a generous reward! Ben and I usually have excitement making use of your recommendations in what
    we should instead do next week. Our listing is a mile long and tips might be
    put to excellent use.

    My webpage :: Kristina

  7. adaptivercsailer.com

    July 4, 2021 at 6:52 am

    I love your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone to
    do it for you? Plz respond as I’m looking to
    construct my own blog and would like to find out where u got this from.
    thank you

    Stop by my blog :: adaptivercsailer.com

  8. Quit Smoking CBD Gummies

    July 4, 2021 at 6:56 am

    You could definitely see your skills in the paintings you write.
    The arena hopes for more passionate writers such as you who are not afraid to mention how
    they believe. All the time follow your heart.

    my blog … Quit Smoking CBD Gummies

  9. Skyline X Drone

    July 4, 2021 at 5:35 pm

    Hi there everyone, it’s my first pay a visit at this website, and paragraph is genuinely fruitful for me, keep up posting these posts.

    My webpage … Skyline X Drone

  10. Claritox Pro Review

    July 5, 2021 at 3:00 am

    This is a very good tip especially to those fresh to the blogosphere.
    Simple but very accurate info? Appreciate your sharing this one.
    A must read article!

    Also visit my web page – Claritox Pro Review

  11. Dentitox Pro Review

    July 5, 2021 at 11:40 am

    Very interesting details you have observed, appreciate it for putting up.

    my web page :: Dentitox Pro Review

  12. Mega Arise Max Review

    July 5, 2021 at 2:19 pm

    Hi there superb website! Does running a blog such as this require a lot of work?

    I have very little knowledge of coding but I was hoping to
    start my own blog in the near future. Anyways, should you have any suggestions or
    tips for new blog owners please share. I know this is off topic but I simply needed to ask.
    Appreciate it!

    Also visit my page – Mega Arise Max Review

  13. Skyline X Drone App

    July 6, 2021 at 2:31 am

    I got what you intend,bookmarked, very nice site.

    Feel free to visit my site: Skyline X Drone App

  14. mpc-install.com

    July 6, 2021 at 11:39 am

    At this moment I am going away to do my breakfast, when having my breakfast coming again to read additional news.

    Feel free to visit my homepage – mpc-install.com

  15. DavidRit

    July 8, 2021 at 12:03 am

    where to buy ivermectin ivermectin for humans for sale – stromectol 0.5 mg

  16. DavidRit

    July 8, 2021 at 2:27 pm

  17. www.craksracing.com

    July 9, 2021 at 9:47 pm

    Hello friends, nice paragraph and good arguments commented at this
    place, I am actually enjoying by these.

    Feel free to visit my site – http://www.craksracing.com

  18. BrendanSmomb

    July 11, 2021 at 2:15 pm

    buy ed pills: pharmacy medications – online drugstore

  19. Keto Premium Shot

    July 12, 2021 at 6:52 am

    I was reading through some of your posts on this website and I
    conceive this internet site is real instructive!
    Retain posting.

    Also visit my website … Keto Premium Shot

  20. Radical Slim Keto Ingredients

    July 13, 2021 at 4:00 am

    Hi there, I log on to your new stuff daily. Your humoristic style is witty, keep doing what you’re doing!

    Feel free to visit my homepage – Radical Slim Keto Ingredients

  21. BrendanSmomb

    July 13, 2021 at 8:43 am

    psychological ed treatment: causes for ed – best ed pills at gnc

  22. Allura Fresh Anti Aging Cream

    July 15, 2021 at 1:08 pm

    What’s up, its fastidious post concerning media print, we all understand media is
    a great source of data.

    Here is my web blog: Allura Fresh Anti Aging Cream

  23. Peterlef

    July 17, 2021 at 12:06 pm

    viagra without a doctor prescription usa blue pill viagra – viagra over the counter walmart

  24. Peterlef

    July 19, 2021 at 3:45 am

    viagra cost viagra without a doctor prescription – where to buy viagra

  25. Dick Fuel Male Enhancement Gummies

    July 24, 2021 at 1:03 pm

    Hiya, I’m really glad I have found this info. Nowadays bloggers publish just about gossips and web and this is actually irritating.
    A good website with exciting content, this is what I need.
    Thanks for keeping this website, I’ll be visiting it. Do you do
    newsletters? Cant find it.

    my page :: Dick Fuel Male Enhancement Gummies

Leave a Reply

Your email address will not be published.

Trending

Copyright © 2021 The Flourishive


The Flourishive Magazine tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience.