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Tapp is Changing The Game for Influencers

2 min read

Tapp is a marketing company composed of managers who coordinate a vast network of 6000+ influencers. It is a one-stop shop for businesses interested in targeted influencer marketing. Rather than coordinating with individual influencers, you simply tell tapp about your campaign and they select and manage the influencers for you. This means you don’t have to allocate valuable time to managing individual content releases, you don’t have to worry about anyone not delivering, and you don’t have to go through iterations of messages with each influencer. For every influencer on your campaign, you save an exponential amount of time simply by opting to use tapp. And if you want to change anything about your campaign then all you have to do is tell one person!

Tapp was created to break the barrier between influencers seeking monetization and advertisers seeking organic content creation and advertising.

– Steven Forkosh

(CEO)

In addition to enabling businesses to scale their outreach by serving as a delegator and manager of influencers, tapp also gives you complete control from a budget allocation perspective. You have the option to tell tapp which types of influencers and social media platforms you want and the actual volume of influencers. With this level of flexibility and selection, you can plan your campaign to a granular level without having to manage at a granular level.

In addition to flexibility with influencer volume, tapp offers a suite of pricing avenues. For apps, this includes cost per install (CPI) of $1-$5 and cost per action (CPA) of $2.50-$10.00. They also offer negotiable pricing on paid media boosts on TikTok and Snapchat for which you then receive access to live analytics.

Not only does tapp offer scalability and flexibility to businesses, it is developing and growing its influencer base to maximize results. Tapp provides insights to influencers in the form of real-time performance tracking and has a proprietary algorithm for discovering trends that help them optimize their messaging strategy. By developing their network, tapp is creating an ecosystem that is ever-expanding and mutually beneficial for all players.

After a 10 year journey of managing client & influencer expectations in the social media marketing industry, Tapp was created on the premise to bridge the gap between brands seeking exposure and influencers seeking monetization. Our proprietary tech and application has paved the way for advertisers to achieve their marketing goals through various influencer channels effortlessly.

– Nick DiMartino

(Co-Founder & CMO)

The best part about Tapp is not that it develops influencers and makes them savvy marketers. It personally curates them based on how much they care about your product. It takes your strategy and messaging and delivers it to their network of influencers who then bid to work for you. Tapp then decides which influencers are the best fit for your campaign based on a number of factors. And, of course, they coordinate the work for you through a streamlined system.

“Marketing has always been my passion, to connect an audience with products they love. Co-founding Tapp was the natural next step in the process to engage audiences through influencers they were already interested in engaging with. Creating a marketing funnel that is both successful for advertisers and influencers has been the end goal for all of us since I was originally introduced through the space by our CEO Steven in 2013.”

– Justin Emert

(COO & Co-Founder)

Learn more about tapp on social media via LinkedIn and get connected on Instagram and the Apple App Store.

Editorial Desk Editorial team Account! Bringing you entrepreneurial stories. Flourishive views the world through the eyes of entrepreneurship—ambition, ​empathy, the ​grind. Be inspired by articles curated by Flourishive Contributors.