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The Coaching Masters: Liam James Collins Shares the Story of Creating a 7-Figure Coaching Giant

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Change and transformation of any kind must start from within. While many of us have fallen victim to seeking liberation outside of our own selves in the past – only to realize it leads us further and further from happiness, it only takes a single courageous decision to choose to improve your mindset and consciously shift your perspective on any future situations as they arise. 

The Coaching Masters is an interactive online training platform and community for coaches and aspiring coaches and has fast turned into a 7-Figure Coaching Giant, helping people to uncover their values, purpose, and gifts.

The brainchild of Liam James Collins and Lewis Raymond Taylor, The Coaching Masters mission is to provide ordinary people with extraordinary tools to create freedom for themselves and others. Co-founder and COO Liam James Collins shares how the company got started and its plans for the future. 

Meeting Lewis Raymond Taylor and creating a life-long partnership

Liam was still feeling the pain of losing his father and uncle when he met Lewis for the first time. The pair had messaged back and forth on Instagram a few times before they met up for a coffee in February 2019.

“We originally started talking because at this time, it was unusual to see another young, vibrant and successful coach. Lewis was pretty much the only other young man in the coaching space that I knew of, and vice versa. So it only made sense that we met up.” 


From the first moment Liam and Lewis met, they knew they would merge their businesses and create one super coaching organization. This is how The Coaching Masters was born.

According to Liam, the businesses were a perfect match. “The reason our partnership made so much sense was that I had part A and Lewis had part B. I was able to create coaches, and Lewis was able to make them successful. My whole business was around qualifying and accrediting coaches, and Lewis’ business was helping these coaches grow their businesses.”

Structuring The Coaching Masters

A couple of days after meeting, Liam and Lewis were both sitting downstairs in Costa Coffee by London Bridge, and they had mapped out their entire business structure. It was then that they decided that they would create a 12-week mega coaching accreditation course to qualify people as coaches.

They started out with just one course. The very first time they launched this course, they made $17,000. Liam and Lewis immediately reinvested this $17,000 into their business and started focusing on establishing their course for a second time.

From idea to 7-figure online academy

Since that momentous day in February 2019, The Coaching Masters has fast become a 7-figure online coaching academy generating over $200,000 per month and $1.8M per year in online course sales.

According to Liam, “The Coaching Masters have trained and qualified thousands of coaches from 47 different countries across the world. We are the only end to end solution for coaches in the world. Meaning, we are the only organization that exists to help people become coaches, grow their coaching business and create passive income from creating an online course. A lot of other organizations give you those pieces individually, but The Coaching Masters offer it all.”

Expansion and charitable giving

A significant part of the structure of the business is helping locals and giving back. The Coaching Masters have recently opened a coffee shop, and co-working space in Bali called Cafe Coach. They also continuously give charitable causes, hand-delivering food to food banks, supporting children with cancer and volunteering at dog shelters. 

Liam shares that “The Coaching Masters is the fastest growing online coaching academy in the world and is by a mile the most dynamic and will soon become the biggest coaching academy in the world both online and offline.”

The company is currently exploring collaborations with some of the biggest names in the coaching, mindset, and business world.

Editorial team Account! Bringing you entrepreneurial stories. Flourishive views the world through the eyes of entrepreneurship—ambition, ​empathy, the ​grind. Be inspired by articles curated by Flourishive Contributors.

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The Flourishive Magazine tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience.