What content are you asking for? Well, that’s it, from social media and video to web copy and blogging. So pretty much everything your business puts online. Smart content strategies are the essence of marketing in 2019. Everything has to line up and the writing has to appeal to the audience you are targeting or the conversion will not happen. Carefully considering the writing style of an overall campaign will make all the difference. Marketers often make the mistake of spending their entire budget on one thing, like videos. But never underestimate the power of well-written content. Attract people to your site or social media accounts and can keep them coming back for more. After all, those who don’t like to read an article that educates and informs. Below, we’ve explained why content marketing is important.
- Helps build brand awareness
Promoting products or business ideas can take time. You need to bring consumers to your side and let them know more about what you are selling, newsletters, blogs, and a website to create engaging, well-written and useful content related to your brand will show your prospects that you’re there.
- Written content helps SEO
Yes, a marketing mix is important. But written marketing content is and always will be important for SEO rankings. A video gets a higher score when there is content written with it. Whether it’s a YouTube script or a description using keywords, it will help boost SEO. HubSpot has a great blog that talks about SEO content strategies and why content writing services are important to your marketing strategy.
- Writing Helps Build Your Business
Posting regular content lets people know what your business is all about. It tells them what you are doing and how you can help them. Many content writing services regularly update the website with blog posts written about the services it provides. It brings people to the site and keeps people interested.
- Good content generates links from other websites
If your business updates its website with content relevant to your product, you can be assured that over time people will start to mention and link to that content when discussing this product or service.
- Good content will always be shared
The best content will always be shared. This is a fact. Target keywords with high search volumes. Or consider using numbers, weird questions, and something to make people curious about the content and the title itself. No matter what it is, whether it’s a social media post or a blog post, keeping it interesting will generate shares.
- Written Content Creates Loyalty
If you are an established business, you will likely be looking to retain and retain customers. Having a great content strategy can help you with this plan. Think about your favorite brand and why it is your favorite brand? There is probably something to do with their digital strategy in there. Whether it’s a killer Instagram feed or an easy to use website. No matter what he writes, he will always play a part in it. Because you are interested. Shopify does an amazing job breaking down different retention strategies in their blog post.
Never underestimate the power of well-written content. It builds a relationship with your audience and will keep them coming back to your products. If you’re just starting out, consider your tone of voice, your brand guidelines, and whatever else you want your company’s brand story to be carefully defined before developing a marketing plan. You use your writing to the best of your ability, take a step back. Review what works and what doesn’t for your brand. Don’t be afraid to adapt and change your strategy. Your business will thank you.