Over the years, the digital space has been expanding rapidly to accommodate new platforms and entice new users to a more accessible and modern resource that can be used for almost all manners of business.
Many brands have seen the potential of the online space in expanding their marketing initiatives and gaining more sales. Unfortunately, there are still others who haven’t seen what it can do for them.
Neel Dhingra, a digital creator, and leader within the mortgage and real estate industry saw how the large firms and marketing departments were completely ignoring the rapidly growing digital content creation space.
Using his expertise, he hopes to change this perspective by teaching others about personal branding and content marketing.
Practicing What He Preaches
After this realization, Neel started creating relevant content to educate consumers about homeownership and the financial opportunities associated with it.
Through content marketing, Neel managed to grow his mortgage business by an exponential percent across multiple platforms in just three years. He was recently recognized as Top Video Influencer by industry software providers, BombBomb and Tom Ferry.
Eventually, Neel created content alongside some of the biggest names in marketing and started speaking at industry events throughout the country. He became a trusted resource in an otherwise stale industry that he hopes he can move forward.
With the things that he’s learned about leveraging the digital space, Neel now helps others learn how to use personal branding and content marketing to grow their business and income.
Why He Learned
Neel’s motivation for entering the mortgage and real estate industry comes from his passion for helping people learn about money. He saw that homeownership could be a major component to the average person growing their net worth.
Moreover, the industry allows him to earn a great living while making a positive impact on others. But there’s the main barrier to becoming a homeowner and that’s because of the lack of knowledge on how to obtain a mortgage and buy a real estate property.
But after 15 years in the industry, Neel was tired of the traditional ways that companies and individuals communicated with the public because he found it very transactional and revolved around short-term sales activities and advertising.
“I started to learn about marketing and personal branding and this completely changed my business and life. Then I found out how rewarding it is to help other like-minded individuals within the industry learn how they could do the same,” Neel said.
Through helping others such as his clients and business partners, Neel was able to create exponential growth for his business.
For more information on Neel Dhingra, visit www.neelhome.com.